What do investors look for?

The most important thing you can put in your Business Plan is believability.  Once I was writing a bio for myself and had my brother (the marketing guru) critique it for me.  He immediately balked at the phrase “thousands of IPOs” saying that it smacked of hyperbole.  I, of course, protested!  During my twenty years…

Who wants to see your Business Plan?

It is always important to remember that the people who will look at your Business Plan do not want to be entertained.  They want to see a serious document that describes a serious business.  They do not care if there are colors or artistic formatting.  They are probably more comfortable looking at a Wall St.…

What can a business plan do?

A Business Plan cannot get you funding.  The quality of your company or your idea will do that.  The Business Plan should bring out the highlights of your company in a responsible-seeming manner so that it is believable.  The only thing a Business Plan can do for you is either get you through the door…

The first thing to know about business plans

A Business Plan can make you look suave, sophisticated, intelligent, fascinating, and highly desirable.  It can also make you look like a rank amateur, or worse, like an unrealistic fool.  It is best to try to avoid the latter. A Business Plan can help you create a better business by making you think about your…